Post-Writer's Strike comments re-hash the same old tune: there's gold in the new and different; Yes thanks so much for sharing...and those who are betting on the web for media, marketing and advertising (see www.mediapost.com) tout web based "content" as the SOURCE
MEDIAPOST editor writes:
The Big Media companies need to get over their obsession with their own series. They need to put their resources and brand muscle behind unconventional development online and on air. They need to stop relying on the 90/10 or 75/25 splits with online distributors of their existing content. It’s easy, but it’s not the future. As long as the network companies can collect $10 to $50 CPMs for advertising on their familiar programming streamed online, they won’t be motivated to engage in anything more enterprising than Hulu, Veoh, Joost and their own branded sites.
Bravo’s recent acquisition of the whimsical series “Television Without Pity” is a measured step in the direction of original creation. But it’s still too safe. Surely, dozens of new viable online showcases for incubating premium Internet talent and product (such as 60Frames, Channel 101, Funny or Die) will help Big Media find new ways to place financial bets on original fare. The strike has also encouraged venture capital and other funding sources to get behind new online homes–such as Visual Arts–for professional TV and film writers.
Vuguru’s “Prom Queen” has provided a skillful template for creating original, appealing short-form fare for a demographic wedded to their mobile phones and social networks. What about a witty video blog journal that captures daily commuting, grocery shopping, or chauffeuring kids, and blends grassroots and professional contributions?
First, condolences to the demographic "wedded to their mobile phone & social networks"...sounds like a digital gulag....
Second...talk to Oprah about that...or maybe Ellen....but wait, they don't commute or buy groceries....so????
