FaceBook? WePlay.Com! Thanks, CAA!
Creative Artist Agency and Pequot Capital are launching WePlay.Com a social networking site aimed at image promotion of young athletes ....some of the 52 million children reportedly involved in athletics. Investment to date: $4.5 million. Launch : mid April.
David Rone, co head of CAA's recently created "sports division" promises to get the best exposure to this pool of future exploitable talent.
Jeter, an equity investor (and a shortstop for the Yankees) , says he cares about obesity!!!
Rick Heitzmann, managing director at Pequot Ventures (PCMs venture arm) opines you could template the approach..WePlay or, WePray?
Stay tunes to see if the emerging dynamics of social networking and the apparent preference for biography over fiction make WePlay a big fat winner.....
Bookmark: 
