Posted On: June 14, 2007
Sol Price Part V: Walking the Streets--the Big Idea Hits
At an age when many people start thinking of retirement, Sol Price started walking the streets of San Diego with his son, Robert, and talking with small businesspeople about their needs and wishes. Shortly, the key insight struck him.
Small businesses, in his view, "had every advantage over bigger ones" except one: They couldn't "buy right" that is, as cheaply as their big competitors. That was the one recurring theme of his walking conversations. The person who could help small businesses buy goods as cheaply as the big ones did, would make a fortune.
There was the market--and it appeared
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