Posted On: August 16, 2006 by Deborah Neville

Sex Drugs Rock'n Roll - 2 simple steps to get what you want

What DO you want :Sex Drugs Rock and Roll? Money fame, power? Influence? Market share? Global domination? A better bottom line? Peace, quiet and good tilled earth?
If you're too busy for KARRASS , or unclear on Burning Man
do the "two step" of a Biz Dev dynamo at a Fortune 100 company:
Step 1: Know what you want*
Step 2: Get it
* Cliffs Notes: Step 2 is a no-brainer. Most fail at step 1.
Hence Mick Jagger's: " I can't GET No.."
As an IP professional, I have observed that few folks are sadder than those who are granted patents (or that perfect trademark or music deal) and don't see dumptrucks of money on their front lawn....
How have you honed - in on step 1? Done step 2? Tell us please....

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