Posted On: August 9, 2006
Bike Biz: Trek Tech
An inauspicious beginning....
Trek bike's Burke
tells INC magazine the story of how he parlayed mediocre grades, the 1973 oil embargo, and a bike frame operation in a red barn (with $25,000 to invest in manufacturing) into the largest US bicycle manufacture.
Today, most folks know of Lance Armstrong, and the Trek name.
We first backed a team in the Tour de France in 1998. In 1998 if you asked 10 people on the street they wouldn't have heard of the Tour. If you wanted to watch it you couldn't find coverage.No one had any idea in 1999 that Lance or the team would do so well.
We commend our readers to the article, and invite you to send us pointers to other business success stories.
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